By ANCX Staff
With China being a huge and important market for the luxury industry, it’s only natural designer brands make a special effort to mark the occasion.
The Chinese market is famously significant to the luxury brand industry. According to the South China Morning Post, the continent accounts for beyond a third of the global luxury goods market. And while global retail has been negatively affected by the pandemic, business ain’t all that bad for luxury fashion considering a lot of Chinese continue to indulge in shopping for designer stuff.
It’s no surprise therefore that luxury brands make special efforts to create campaigns and collections tailored to attract the attention of the Chinese, and here are three of them making some noise for the upcoming Chinese Lunar New Year and the Year of the Tiger:
Bottega Veneta
In celebration of the upcoming Chinese Lunar New Year, Bottega Veneta took over a part of the Great Wall for an entire week in early January. '新春快乐,’ which is really Happy New Year, was the festive message displayed on a monumental digital screen which appeared in shades of Bottega green and tangerine (a symbol of luck in Mandarin).
Along with the grand installation, which easily amounts to major mileage for Bottega, the luxury brand pledged a donation to support the renovation and maintenance of the ‘Shanhai Pass’, the Great Wall of China’s easternmost stronghold, historically known as the ‘First Pass under Heaven’.
Gucci
In celebration of the Year of the Tiger, beginning February 1, 2022, the esteemed label presents a special collection called Gucci Tiger: a wide-ranging selection of ready-to-wear and accessories for both men and women. It features various renditions of the animal known to be a mainstay of Creative Director Alessandro Michele’s collections. A new print—a reinterpretation of a late 1960s archival design by Vittorio Accornero, the artist and illustrator who created Gucci’s signature Flora design—depicts the tiger against a colorful backdrop of greenery and flowers in a pastel palette.
The print is presented in an all-over variation from outerwear and denim to shirts and dresses. A tiger and the ‘Gucci Tiger’ wording are seen in patch form on jackets, jeans and knitwear, accompanied by a maxi multicolor monogram, the Interlocking G or the equestrian-inspired Web stripe. An ample range of sweatshirts and T-shirts also feature the tiger and logo elements in diverse iterations. On some pieces, the tiger is painted by hand or applied as a patch crafted with artisanal crochet and embroidery techniques, rendering the styles one-of-a-kind.
Fendi
Finally, Fendi, which recently opened its second store in Manila, is participating too in the celebrations with an exclusive Capsule Collection embodying characteristics of people born in the Year of the Tiger: courageous, vigorous, active and enthusiastic.
Adding a vibrant twist to signature Fendi elements, the 2022 Spring Festival Exclusive Capsule Collection presents an orange tiger print animalier motif inspired by the Siberian tigers found in the northeastern region of China. The sleek black monochrome FF logo shirts echo in the pieces for men which features a gradient black and grey variant of the iconic monogram. Appearing as a print or as a trim, the logo is applied on formal suits, but also on casual styles such as denim jackets, long-sleeved sweatshirts, knitted cardigans and casual pants.
Accessories include the Baguette Messenger, medium and small Fendiness backpacks, a phone pouch, a bucket and a baseball hat, and an exclusive edition of the natural aluminum suitcase realized in collaboration with luxury luggage brand Rimowa, now featuring a special blue Fendiness buckle.
In the Philippines, Bottega Veneta is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.